BRAND BUILDING INSIDER.
Formally trained as a fashion designer, I have worked in the apparel industry for 16 years. The last 5 years of my career have been dedicated to launching new brands - first as a founder of my own line, then as a founding team member of a startup, and now as an independent creative director / design consultant. I've translated my experience working in both corporate and startup cultures, established heritage brands and new concepts, to offer clients a refined, tested, and beautiful strategy for launching or expanding their brand - be it in the realm of fashion, interiors, hospitality or elsewhere.
“You cannot get through a single day without having an impact on the world around you.
What you do makes a difference, and you have to decide what kind of difference you want to make.”
― Jane Goodall
A LITTLE MORE ON ME
I am a strategic design leader, driven by eternal optimism and a genuine need to create. I bring a unique enthusiasm and critical thinking to a role, thriving on collaboration, curiosity-fueled pursuits, and earnest, efficient, well-intentioned work. I have enjoyed a rich and varied experience in the apparel industry, ranging from product concept + design for classic American brands to full company creative direction and founding of startups. I have spearheaded growth in critical categories in meaningful and business-impacting ways, cultivated brand voice and heart, and been instrumental in the expansion and revitalization of storied heritage labels, including development of spin-off brands and new product lines.
I split my time between the serene, rolling hills of the Hudson Valley and the glittering city that forever holds my heart : NYC. I am a mother to two sweet little boys, and I love to learn, travel, garden, dream, and play.
Thanks for joining me!
