I'VE HAD THE PLEASURE OF CREATING A BRAND IDENTITY AND VISUAL PRESENCE FOR FAIRVIEW BUILDERS CORP. - A LUXURY BUILDER BASED IN NYC, THE HAMPTONS, AND THE HUDSON VALLEY.
THEY HAD A BASIC LOGO IN PLACE WHEN WE STARTED, WHICH WE EXPANDED UPON, BUILT A COLOR STORY, GRAPHIC STYLE AND LANGUAGE AROUND, AND TRANSLATED INTO A FULL FLEDGED BRAND. I DEVELOPED A WEBSITE TO SHOWCASE THE PORTFOLIO OF WORK, INSTAGRAM TO CONNECT TO THEIR AUDIENCE AND ENCOURAGE COMMUNICATIONS, AND A PINTEREST PAGE TO IMPROVE SEO AND PRESENT THE BRAND THROUGH THE LENS OF THEIR SIGNATURE STYLE. I PHOTOGRAPHED THEIR WORK ON HUNTER HOUSE AND THE GREENS PROJECTS, TAKING CARE TO CAPTURE AND HIGHLIGHT THEIR PROUDEST ACCOMPLISHMENTS FROM THE BUILD. WE'VE ALSO DESIGNED PHYSICAL PRODUCTS, FROM BUSINESS CARDS TO TRUCK DECALS TO THE LOVELIEST SIGNS FOR ACTIVE CONSTRUCTION SITES.
I CONTINUE TO WORK WITH THEM ON A RETAINER BASIS TO MAINTAIN THE DIGITAL CONTENT.
